Recent Press


MICHAEL BRENNER

2017

April 11, 2017
Feedspot
Top 75 Content Marketing Blogs & Websites For content marketers
Michael Brenner is CEO of Marketing Insider Group providing content marketing strategy, content development and content marketing workshops. Marketing Insider Group provide consultants who have built successful marketing programs from the inside and know the challenges, the politics, the budget constraints, and the pressure to show real results.

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March 16, 2017
ExoB2B
INFLUENCE IN MARKETING: OUR TOP 30
These rankings are based on quantification and not qualification … So, I thought it would be appropriate to drop the strictly numbers-based evaluation and concentrate on ten more qualitative measurements: Michael Brenner– Twitter account: @brennermichael – Website / blog: https://marketinginsidergroup.com/blog CEO, Marketing Insider Group, speaker, co-author “The Content Formula”

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March 15, 2017
Brand24
2 MILLION MENTIONS ANALYZED: THE TOP 100 MARKETING INFLUENCERS REPORT IS HERE!
Over an 11 week period, we collected approximately 2 million mentions with a combined social media reach of over 3 billion. These numbers let us see which Influencers were most successful at engaging their audiences. Looking at the actions behind them showed us how they did it.

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March 6, 2017
Shutterstock Blog
50 Content Marketing Influencers to Follow in 2017
A huge believer in cultures of innovation, Michael Brenner champions the customer-centric business approach in his acclaimed keynote addresses. Specializing in leadership and marketing, this CEO of Marketing Insider Group is reputed for his innovative workshops. If you don’t have the chance to hear Brenner at an event, you can still gain plenty of insight from Marketing Insider Group’s social media accounts and web presence.

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February 7, 2017
Outbrain
50 Content Marketing Influencers to Follow in 2017
A way to stay current on relevant topics and engage with others in the marketing industry is to follow experts on Twitter. For those looking to bone up on content marketing, we’ve curated a list of 50 influencers who will keep you up-to-date with the ins and outs of the content world. 21. Michael Brenner: CEO of Marketing Insider Group, author of The Content Formula, and previous Head of Digital and Content Marketing for SAP. @BrennerMichael

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January 24, 2017
B2B Lead Blog
Empathetic Marketing: How To Connect With Your Customers
Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content Formula. I’m excited to bring his thoughts on empathy to you.

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January 8, 2017
Forbes
Study Results: The Top 20 Influencers Of CMOs
So who are the top influencers of CMOs? To find out, I turned to Leadtail, a leading social media insights research company, who tracks over 1,300 North American CMOs who are active on Twitter and analyzed over 680,000 tweets published by these CMOs during calendar year 2016.

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2016

Pedowitz Group
CMO Insights – Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula
Michael is an accomplished author, key note speaker and recognized top business content and social media marketer. He is a passionate evangelist for customer centric marketing that drives real business results.

In this episode Michael examines several topics, including how the role of content is dramatically changing as it relates to driving demand and how it is forcing brands to really think about how to utilize content to effectively meet the needs of their audience as proposed to meeting the needs of their business.

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Magnificent Marketing
What Will be the Future of Content Marketing?
I recently spoke with Michael Brenner, CEO of Marketing Insider Group, and co-author of the bestselling book, “The Content Formula.” Michael is recognized by Forbes as one of the top CMO influencers in the country, as well as a top social media marketer. He’s also recognized from Dunn and Bradstreet, as a top B2B marketer, and Michael has also been on the list of the Top 50 Most Influential Content Marketers in the country.

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December 12, 2016
PR Newswire
More Than Three-Quarters of Consumers Say Personally Relevant Branded Content Increases Their Purchase Intent
“Attention has become the currency of all digital experiences. Increasingly, the best way to attract attention is through high-quality content delivered through an individually personalized experience for consumers,” said Michael Brenner, chief executive officer and founder, Marketing Insider Group.

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November 25, 2016
Dun & Bradstreet
A Small Business Saturday Q&A with Michael Brenner
Small Business Saturday is around the corner and we wanted to help you prepare your business as much as possible, so we interviewed small business owners and experts to share their insights with you. We covered online marketing topics and how businesses can leverage their small size. Michael Brenner is the CEO of Marketing Insider Group, and co-author of best selling book The Content Formula.

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November 10, 2016
Huffington Post
12 Business Speakers To See in 2017
The CEO of Marketing Insider Group, and co-author of The Content Formula, former Head of Strategy for NewsCred, and former VP of Content Marketing from SAP, Michael is recognized as a Top Business, Content, and Social Media Marketer. Michael is a passionate evangelist for customer-centric marketing that drives real business results. He is also an accomplished Marketing Speaker, and a frequent contributor on leading publications like Forbes, The Economist, The Guardian, and Entrepreneur.

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August 22, 2016
Technology Advice
Michael Brenner: Content Marketing is a Commitment, Not a Campaign
Michael Brenner, the CEO of Marketing Insider Group, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: The history of content marketing, what valuable content looks like, and understanding the ROI from content marketing efforts.

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July 28, 2016
Forbes
Ushering In The New Guard: Is Content Marketing The Path Forward?
To cut through the clutter and get a fresh perspective from one of the best in the business, I sat down with Michael Brenner, CEO of Marketing Insider Group and author of The Content Formula. As the former Head of Strategy at Newscred and VP of Content Marketing at SAP, Michael has a wealth of experience in creating, optimizing and measuring content marketing effectiveness.

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June 29, 2016
Onalytica
Content Marketing 2016: Top 100 Influencers and Brands
We reached out to some of the top influencers on our list to ask them for their views on content marketing. We spoke to Jeff Bullas (#1), Joe Pulizzi (#3), Michael Brenner (#4), Mark Schaefer. Be sure to follow them to stay up to date on the best content and resources on content marketing!

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May 24, 2016
Skyword
Meet the Innovator: Michael Brenner, CEO of Marketing Insider Group
In the ever-changing world of content marketing, marketers are wondering what they can do differently to have an impact on their bottom lines. Do brands need more robust tech stacks or should they invest in better creative help? Michael Brenner is a content veteran, having led content strategy at SAP and other technology companies before heading out on his own and founding Marketing Insider Group.

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May 24, 2016
Smart Brief
Q&A: Michael Brenner on data-backed content strategy
We asked Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula, to preview some of what he’ll share at the event.

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2015

May 4, 2015
Dun & Bradstreet
Ready to Leverage Top Twitter Influencers to Grow Your Biz?
Michael Brenner is the Head of Strategy for the leading content marketing platform, NewsCred. Previously, he held marketing leadership positions at SAP as VP of Global Marketing and Content Strategy and Head of Digital Marketing for SAP Americas. He also runs the blog B2B Marketing Insider. Follow him for marketing and business content.

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March 9, 2015
Inc.
12 Content Marketing Speakers to Check Out in 2015
I saw Michael speak a few weeks ago at the B2B Content2Conversion Conference, which was a phenomenal marketing conference. I have to admit that I enjoyed his memes–especially the one with Carly Rae Jepsen. But aside from the jokes, he has gained serious experience leading SAP’s content efforts and growing NewsCred.

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