The Content Formula

How To Create Content That Converts

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Perfect For:

  • Marketing
  • HR
  • Top Talent / Leaders

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The Content Formula:

How To Create Content That Converts

So many businesses struggle with the question of how to demonstrate marketing ROI. In today’s digital world, we don’t have to put up with marketing that doesn’t produce measurable results.

Content Marketing has emerged as a discipline to attract people instead of trying to buy our way into their hearts and minds through interruptive ads.

Join this session to learn the 10 ways any business can quantify the return on marketing through a consistent content marketing approach.

In this presentation you will learn to:

  1. Build the business case for content marketing
  2. Find the budget to establish a new content marketing program
  3. Measure content marketing ROI success in business terms.

Event Producers Who Love Michael


 
BMA
Gillette
Entrepreneur Magazine
Marketing Land
Sales Manago
The Gaurdian
Fortune Magazine
AMA Cincinnati
Vlerick Marketing Colloquium
3M
Content Marketing World
IBM
Marketing Profs
Advertising Age
Forbes
 

Michael Brenner is one of the most valuable resources on Content Marketing you will ever meet. He is also a skilled presenter who devotes the time and attention required to understand his audience in a way that allows him to best connect with it. Michael is also incredibly responsive and accessible and always willing to discuss the objectives of an event to ensure he can design his program for maximum success. These three qualities make Michael Brenner a perfect trifecta in terms of a speaker and are why I look forward to working with him many more times in the future.

Len Herstein
CEO & President
BrandManageCamp

The Content Formula

This book is written by content marketers, for content marketers and provides a step by step guide for delivering ROI on your programs. It is divided into three parts: how to build the business case for content marketing, how to find the budget to establish new programs, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identify problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line.

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