The Content Formula:
How To Create Content That Converts
So many businesses struggle with the question of how to demonstrate marketing ROI. In today’s digital world, we don’t have to put up with marketing that doesn’t produce measurable results.
Content Marketing has emerged as a discipline to attract people instead of trying to buy our way into their hearts and minds through interruptive ads.
Join this session to learn the 10 ways any business can quantify the return on marketing through a consistent content marketing approach.
In this presentation you will learn to:
- Build the business case for content marketing
- Find the budget to establish a new content marketing program
- Measure content marketing ROI success in business terms.
The Content Formula
This book is written by content marketers, for content marketers and provides a step by step guide for delivering ROI on your programs. It is divided into three parts: how to build the business case for content marketing, how to find the budget to establish new programs, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identify problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line.